- Collaborated with 4+ faculty members to review and refine 15+ marketing research papers submitted to academic journals and conferences
- Built custom AI-powered apps using automation tools to streamline research and formatting tasks, saving 6+ hours per week
- Synthesized insights across 50+ journal sources to support data storytelling in digital marketing, predictive analytics, and consumer behavior
- Conducted literature reviews and citation audits, reducing research preparation time by 30%
Marketing Research
AI Automation
Python
R/RStudio
Data Synthesis
Literature Review
- Managed paid advertising strategies for US-based IVF clinics, driving a 35% improvement in monthly patient consultations
- Executed Meta & Google Ads campaigns targeting high-intent users, achieving a 28% reduction in Cost per Consultation within 3 months
- Designed behavior-driven lead funnels that increased patient appointment booking rates by 40%
- Built Tableau dashboards to track KPIs including lead quality, consultation cost, and ROI
Google Ads
Meta Ads
Healthcare Marketing
Funnel Optimization
Tableau
Lead Generation
- Spearheaded 10+ campaign initiatives that increased student event participation by 60% YoY through multi-platform promotional efforts
- Revamped M.A.S.S. branding and outreach strategy, leading to a 25% boost in new member sign-ups
- Leveraged A/B testing and post-event analytics to refine campaign messaging and visuals, improving engagement rates
- Initiated student-led spotlight programs that improved member retention and visibility
Campaign Management
A/B Testing
Event Marketing
Brand Strategy
Content Creation
- Generated 28x-32x ROAS managing Facebook ad campaigns for high-ticket IVF clients
- Produced $36K-$41K weekly revenue from just $1.3K ad spend through precision targeting
- Built end-to-end lead funnels from Facebook ads to consultation booking to high-ticket sales closure
- Directed marketing team operations, fostering a culture of data-driven decision-making
Facebook Ads
Meta Business Suite
Lead Funnel Design
ROAS Optimization
Team Leadership
Performance Marketing
- Achieved 125% ROI ($1.25 per $1 spent) on Facebook ad campaigns, outperforming venture-backed competitor losing $0.30 per acquisition
- Generated 100+ sign-ups in month 1, producing $4,400 revenue with $2,600 renewal revenue in month 2
- Conducted 1,000+ prospect survey to establish data-driven $44/month membership pricing strategy
- Developed content strategies and landing pages that boosted conversion rates by 30%
Facebook Ads
Market Research
Survey Design
Pricing Strategy
Landing Page Design
- Generated 7-8 qualified partner appointments per day through outbound prospecting
- Onboarded 50+ new service partners within 3 months, enhancing service delivery capabilities
Outbound Prospecting
Partner Development
B2B Sales
Lead Qualification
- Orchestrated program execution for 300-person events, reducing setup time by 20% and disruptions by 40%
- Managed cross-functional teams of 50+ volunteers, ensuring seamless program delivery
- Demonstrated crisis management skills by swiftly resolving issues and maintaining program quality
Event Management
Team Leadership
Operations
Crisis Management
- Contributed to planning and execution of international student exchange program promotion and recruitment
- Enhanced leadership and cross-cultural communication skills among participants through targeted sessions
Nonprofit Management
Student Recruitment
Cross-Cultural Communication